Nathalie FAYETTE
May 13, 2022
On February 10, 2012, the Paris Court of Appeal defined Ambush marketing as “the fact, for a company, to makes itself visible to the public during a sporting or cultural event in order to associate its image with it, while avoiding paying the organizers and becoming an official supporter.” This practice implies an aggressiveness on the part of the author, the ambusher, to divert the attention of the public of an event to his profit. Fortunately, event organizers are not helpless against this kind of behavior. They have the possibility to register the relevant identification elements such as the title […]
May 11, 2022
On March 16, 2022, the French Court of Cassation ruled in favor of the INPI, which had rejected the application for registration of the geographical indication “SAVON DE MARSEILLE” (Marseille soap) filed on December 26, 2017 under No. 17-005 by the Association Savon de Marseille France (ASDMF) on the grounds that the application was incomplete and that the specifications did not meet the conditions set forth in the texts. The Geographical indications for craft and industrial products (GI CIP) was created to protect the name of a product associated with a geographical area, the product having to meet a precise […]
April 29, 2022
[FOCUS ON OUR CLIENTS 🌟] As summer approaches, diets and all sorts of meal replacements and appetite suppressants flourish in all the magazines and on the shelves of pharmacies and drugstores. At A2MAINS, we participate actively and naturally in the “summer body” all year round, by offering fresh seasonal fruits and vegetables, sold under the mark . These products are selected every morning at the wholesale market of Corbas, and cut by hand to respect the integrity of the products, thanks to the QUALICOUPE ® service. In addition to delighting consumers, the family business A2MAINS is part of a healthy […]
April 25, 2022
Two new countries will soon join the Madrid System. Indeed, as of July 4, 2022 for Chile and July 6, 2022 for Cape Verde, it will be possible to protect your trademark in these countries via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies […]