Nathalie FAYETTE

August 30, 2024

On the proper use of trademark registration: cascading protection for the Nouveau Front Populaire

Between June 11 and July 3, 2024, the INPI (French National Institute of Industrial Property) was operating at full capacity, as the trademark “Nouveau Front Populaire” was registered seven times, both as a wordmark and as a figurative mark, on successive dates by each of the four parties forming the NFP movement. Regardless of political considerations, the commendable reflex to protect the name of one’s party is praiseworthy but the proper use and understanding of trademark rights raises questions. Indeed, the first two parties that registered the trademark on the same day, June 11, 2024, namely the Socialist Party and […]
August 23, 2024

The Vikings: explorers, warriors and forerunners of brand protection

By Odin, we didn’t see that coming! The Vikings were known as relentless explorers, travelling from their native Scandinavia to America, via present-day Ukraine and Constantinople. They were also known more negatively for sacking European cities during the Middle Age. But who would have thought that they could be the originators of the embryo of trademark law? And yet, during the Viking period (between the 8th and 11th centuries), in Scandinavia as elsewhere, trade between people, cities, regions and countries was already highly developed. As it has always been the case, and still is the case today, contemporaries sought to […]
June 28, 2024

Mbappé is not on the sidelines either when it comes to IP law

It’s been 2 weeks since the EURO football tournament started, and intellectual property law still prevails during this event. Indeed, intellectual property is everywhere, even (or especially) in football! This EURO 2024 is another opportunity to focus on our most famous player, Kylian Mbappé, and his relationship with intellectual property. As a savvy businessman, Kylian Mbappé has worked hard on his image, especially on protecting his brand image. This protection now stretches beyond French borders. Indeed, the athlete currently owns 16 European Union trade marks. They include both word marks with his name and figurative marks featuring his initials, the […]
June 14, 2024

Go to Qatar via Madrid!

On August 3, 2024, it will be possible to extend your trademark to Qatar via the Madrid System. Qatar joined this international treaty on May 3, 2024, becoming the 115th member of the Madrid System, which comprises 131 countries worldwide: from China to the USA, from France to Finland, from Benelux to Botswana, from Estonia to Eswatini (formerly Swaziland) – let’s brush up on our geography in the process. Qatar is the 4th of the 6 member countries of the GCC (Gulf Cooperation Council), along with Bahrain, Oman and the United Arab Emirates, to join the Madrid System. This system […]