The world of cheese is in full ferment at the beginning of this new year, after a court in the State of Virginia (United States) considered in its decision that “although the term gruyère may once have been understood to indicate an area of cheese production, the factual record makes it abundantly clear that the term gruyère has now, over time, become generic to cheese purchasers in the United States“. With this decision, the American judge opens up the possibility for any cheese producer to call his cheese Gruyère, even if it does not meet the criteria to be so […]