Nathalie FAYETTE

Artificial intelligence, now at the center of every discussion, is taking up more and more space in our lives. This technological (r)evolution, both recent and rapid, is already transforming our habits — sometimes serving as a writing and creative tool, sometimes as a personal assistant, sometimes as an all-knowing encyclopedia, and much more. Yet, as often happens, it comes with a darker side. It did not take long for malicious individuals to exploit AI for various scams. One of the most spectacular and worrying uses is the creation of deepfakes (or “hyperfakes,” for those who prefer the French term). This […]

Blockchain is no longer associated solely with cryptocurrencies: it is now making its way into the world of intellectual property. In March 2025, the Judicial Court of Marseille (1st Civil Chamber, March 20, 2025, RG 23/00046, AZ Factory v. Valeria Moda) recognized for the first time that a timestamp recorded on a blockchain could constitute prima facie evidence of the prior existence of a work. In practical terms, it is enough to record the digital fingerprint of a file (text, photo, source code, etc.) on the blockchain to date its existence in a tamper-proof manner. This technology offers a fast […]

The early version of the 13th edition of the Nice Classification (NCL 13-2026) has been published by WIPO. It outlines the changes scheduled to take effect across the various classes of goods and services starting January 1, 2026. These changes should not be taken lightly: they could directly impact filing strategies as well as the protection of already registered trademarks. Established in 1957 under the Nice Agreement, the Nice Classification is an international classification of goods and services for the purposes of trademark registration. It is an essential tool for anyone registering or managing a trademark. In practical terms, this […]

Unboxing—the act of filming the opening of a product—has become an essential trend on social media platforms like TikTok, YouTube, and Instagram. Though seemingly trivial, these videos generate millions of views and directly influence consumer behavior. According to the ZIPDO Education report (May 2025), over half of consumers say they’ve purchased a product after watching an unboxing video, and 84% of viewers report that such videos help them decide whether to buy. A Powerful Marketing Lever These videos highlight not just the product itself, but also its packaging—materials, opening mechanisms, layout, and more. Entire viral trends can emerge, prompting thousands […]