Nathalie FAYETTE

Spring is just around the corner! While for some it heralds the return of fine weather and blossoming trees, for others it’s also a time for spring cleaning. Put away your vacuum cleaners and get out your best running shoes, because this March, Decathlon has just announced its strategic shift, with the adoption of a new logo and the dusting off of its brand portfolio. The famous sports retailer aims to strengthen its position and conquer new markets. With this in mind, the company has unveiled its new logo, consisting of a sign “as round as the world with a […]

The French Open (Roland-Garros) doesn’t start until May, and the French Tennis Federation is already recruiting a legal expert to, among other things, combat ambush marketing. This type of marketing, balanced between provocation and illegality, consists of a company associating its image with the notoriety of a major official event (often sporting: Olympics, Football World Cup…) or with a competitor’s massive advertising campaign, without authorization, without paying the rights to the event’s official sponsorship, or without paying for such a massive advertising campaign. In short: to position itself in the wake of a well-known event to benefit from the advertising […]

Created by the Law No. 2014-344 of March 17, 2014, the Geographical Indication (GI) to protect traditional craft and manufacturing know-how is experiencing a definite craze in France! Since the first GI was approved in 2016, no fewer than 17 GIs have now been validated and 3 are in the process of being approved. As a reminder, this procedure extended the protection that existed at the time only for food and agricultural products to industrial and craft products, so that any company can promote its products and know-how, linked to its territory, and protect itself against the abusive use of geographical […]

As the notion of intellectual property is being abused, as some predict its demise, as OpenAi integrates it into its reflections, as taxations on streaming platforms are put in place, it is interesting to go back to its origins to rediscover its meaning and possibly its usefulness. A rare fact, this notion is shared by virtually all countries , and constitutes a common foundation for all civilizations and economic systems, however diverse they may be. The earliest traces of protection for intellectual creations date back to antiquity, when the Greeks and Romans granted a form of recognition to inventors and […]