Nathalie FAYETTE

March 3, 2022

The Chevron race

The dispute between car manufacturers Polestar and Citroën since 2018 continues. As a reminder, the company Polestar, a car manufacturer based in Sweden and Volvo’s in-house tuner, filed two European Union trademarks in 2017, to designate vehicles in class 12, consisting of two chevrons facing each other to form a star: Citroën sued Polestar before the Judicial Court of Paris for infringement of its “double-chevron” trademarks, infringement of its reputed trademarks and, alternatively, unfair competition and parasitism. On December 14, the Paris Court of Appeal upheld the judgment of the Judicial Court that the disputed Polestar signs infringe on the […]
February 11, 2022

The European Union SME Fund

The European Commission is renewing and improving its grant fund for SMEs “ideas powered for business” from 16 January to 16 December 2022. The objective is to support European SMEs in protecting their innovations by helping them to protect their inventions, trademarks and products through industrial property rights with the payment of official fees. The Fund is accessible to SMEs established in the European Union. For a French company, two types of fundings are available: A cheque up to 1500€ is available for the payment of filing and registration fees for trademarks and/or designs at European or national level (75% of the amount of […]
February 4, 2022

Jamaica joins the Madrid System

As of March 27, 2022, it will be possible to protect your trademark in Jamaica via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies and trademark owners will be able to apply for protection of their trademarks under the Madrid System when they market or plan to […]
January 28, 2022

Protect your ideas AND your customers on the internet

The price of success – As avoiding damage upstream is better for your image, your sales and your litigation budget, and for the good of your customers and partners, monitor the possible counterfeiting on the Internet for everything that makes you successful with your customers, prospects and Internet users in general. Track down the fraudulent use of your company’s name, of your products that sell well, of the services that make up your reputation, of your notoriety… on internet sites/domain names, social networks, hashtags… and you will discover some of the current tricks of counterfeiters:   The classic sale under the […]