Nathalie FAYETTE

There are brands that have long since disappeared from our lives, but which had achieved such a level of notoriety that they remain in the collective imagination, or at least in the memories of the generations that knew them. Some of you will remember Mammouth® hypermarkets, which at the time still knew how to crush prices, Banga® dethroned and bought out by its competitor Oasis® or Raider®, the two-finger appetite suppressant, ancestor of Twix®. These brands may have left our shelves and disappeared from our cities, but they have permeated the brains of consumers, arousing the envy of some who […]

For the fourth year running, the European Commission is extending its “ideas powered for business” grant fund for SMEs from January 22, 2024 to December 6, 2024. The objective of this grant is to support European SMEs in the protection of their innovations by helping them to protect their inventions, trademarks and products through industrial property titles by taking charge of part of the official fees. The Fund is open to SMEs established in the European Union. The criteria to enter this category have been provided by the Commission (European Commission website). If you have already benefited from this grant […]

  Created in 2014 by prolific designer Sacha LAKIC, the iconic BUBBLE furniture line for Roche Bobois required the development of three-way stretch fabrics (Techno 3D) that perfectly embrace its round shapes. But it was its design that made it a commercial success. As its creator explains, this is the magic of design: “It acts like an irresistible attraction that is generated by a shape, by perfect proportions, by colors, materials, reflections and highly evocative lines“. Design has a direct impact on brand awareness and desirability, because “aesthetics is what you see first. […] I believe that the discovery of […]

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