Nathalie FAYETTE

Over the past decade, environmental ethics, ecology, and corporate responsibility have profoundly transformed consumer expectations and brand communication strategies. Today, they are key marketing arguments—but only when supported by genuine commitments. Otherwise, brands expose themselves to the risk of greenwashing, also known as ecological whitewashing. Greenwashing refers to communication practices that imply—directly or indirectly—that a product or service possesses environmental qualities that are unfounded, misleading, or unverifiable. In some cases, it also consists in diverting the consumer’s attention from the product’s actual environmental impact, which is often far less green than advertised. Examples: • The green packaging of AJAX “Fête […]

NFTs (Non-Fungible Tokens) burst onto the digital scene with the promise of revolutionising the way creative works are owned and exchanged. But several years after the initial excitement, what remains from a legal standpoint? An NFT is a certificate of authenticity recorded on a blockchain, ensuring the traceability of a digital file. However, it does not confer any intellectual property rights over the content it represents. Purchasing an NFT therefore does not necessarily grant the right to use or reproduce the associated work: only the copyright holder retains exclusive rights. This distinction has given rise to numerous disputes, particularly in […]

The European Union Intellectual Property Office (EUIPO) and the Directorate-General for Taxation and Customs Union (DG TAXUD) have published the 2024 report on the enforcement of intellectual property rights (IPRs) by European customs authorities, both at the EU’s external borders and within the internal market. The full report is available on the EUIPO website as an interactive infographic, which you can explore [here]. 🔹 Impressive figures In 2024, 112 million counterfeit goods were seized, with an estimated value exceeding €3.8 billion. Three quarters of these seized goods mainly concerned the following categories: CDs/DVDs (including software), toys, clothing and fashion accessories, […]

Artificial intelligence, now at the center of every discussion, is taking up more and more space in our lives. This technological (r)evolution, both recent and rapid, is already transforming our habits — sometimes serving as a writing and creative tool, sometimes as a personal assistant, sometimes as an all-knowing encyclopedia, and much more. Yet, as often happens, it comes with a darker side. It did not take long for malicious individuals to exploit AI for various scams. One of the most spectacular and worrying uses is the creation of deepfakes (or “hyperfakes,” for those who prefer the French term). This […]