Nathalie FAYETTE
August 5, 2022
A connected generation, influenced by social networks, sensitive to digital content and brand consumption, 1 in 3 young French people declare having voluntarily accessed pirated content or having intentionally purchased a counterfeit product (clothing, electronics or hygiene) in the last 12 months. This is revealed by the third study conducted by the EUIPO (European Union Intellectual Property Office) on the behaviors of young people aged 15 to 24, across the European Union, towards counterfeiting and piracy. Among the factors cited by these young counterfeit consumers are free or low cost and easy or quick access to the counterfeit product. Without […]
July 29, 2022
[FOCUS ON OUR CLIENTS 🌟] How to refresh yourself and communicate ecologically, with La carafe qui fait parler® (“the carafe that makes people talk“): Made of glass (fully recyclable), with a stopper made of PLA, a “plastic” made from plant materials, and recyclable… in industrial compost. + Supplied with a filtration carbon (which does not crumble in the carafe), all you have to do is fill the carafe with water and let it cool in the fridge. + Design by itself for individuals, companies can choose to customize it by silk-screening their communication on the glass of the carafe. […]
July 21, 2022
Beware of the labels on your wine bottles, they sometimes hide an unpleasant surprise. Some inhabitants of the Sarthe region in France (among others) have recently experienced this when they thought they were buying Bordeaux wines. It is well known that Bordeaux wines have a long-standing reputation for quality, dating back to the beginning of the Second Empire, and that this reputation is still very much alive and well, since consumers still turn to these wines quite easily and naturally. The temptation is therefore great for some malicious people to increase their profits by trickery. This is how the police […]
July 8, 2022
Last September, in a case involving bubbly drinks, the European courts once again reinforced the protection afforded to products covered by a Protected Designation of Origin (PDO). But first of all, what is an Designation of Origin? This term is defined as the name of a region or a specific place that is used to designate a product that meets certain requirements, in particular its quality and characteristics that are essentially/exclusively due to a particular geographical environment and the natural and human factors inherent to it. This designation is protected against any use that would aim to profit from the […]