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February 28, 2022
When your brand is developing well, or your shop combines several elements of layout, graphic charter, product presentation, seducing your public, why not think of capitalising on the investments made and duplicating what has worked for you? Franchising, which allows the franchisor to provide all the necessary support to its franchisees (more than 75,000 in France) to repeat its success, comes first to mind. But there is another proven, simple and secure contractual system, which consists of establishing a network by contracting a trademark licence. The licence allows you to keep control of your brand image while specifying the elements […]
February 18, 2022
Copying the aesthetics of your product can have disastrous repercussions if it is combined with poor or even faulty technology that is not immediately perceptible to the consumer. The industrial property title of “Design” makes it possible to protect the appearance of a product. Sometimes neglected by companies, even though they are aware of the protection of inventions by patents or names by trademarks, this protection is nevertheless essential since the aesthetics of your product is often decisive for the consumer and requires financial and human investments. Acquiring a monopoly on the aesthetics of your product requires reflection in parallel […]
