Nathalie FAYETTE
September 2, 2022
According to the latest ranking of favorite toy brands and licenses among 0-6 year olds, carried out by Brand Trends, the famous Danish building block mark jealously guards its position as leader in the EMEA zone (Europe, Africa, Middle East). It is ahead of Disney, Marvel and Barbie. This impressive longevity is of course due to a strong marketing strategy, but also to a well-established and long-standing intellectual property strategy. Indeed, we forget it a little quickly but for many years Lego held a monopoly on its registered designs related to its bricks and characters. Its strategy and influence in […]
August 26, 2022
It is tempting for creators to extend the protection acquired through copyright by filing trademarks, thus acquiring a perpetual monopoly, renewable indefinitely. It is probably this objective that pushed the Italian company Ferrari to protect its iconic 250 GTO model by filing a European three-dimensional trademark in 2007 to prevent third parties more effectively from producing similar cars. In 2018, a German manufacturer Ares Performance is suing the trademark for failure to use it, consequently leading to its revocation. If the mythical Italian manufacturer brought to the EUIPO, the European trademark office, plenty of evidence of sales of the model […]
August 19, 2022
Your website and email addresses related are based on… a domain name (e.g. orange.fr, sncf.com, etc) However, we are often more interested in the content (the site) than in the support (the domain name), that we sometimes forget to renew it. « Who manages this name in our company, the webmaster, the computer scientist, the e-shop manager, the digital com’ officer? » And when you want to renew this domain name – which is still possible after its expiration, during the grace and redemption periods – you realize that you don’t have the login and password to connect to the […]
August 12, 2022
True star of our summer salads, Feta cheese was recently the subject of a decision by the Court of Justice of the European Union (CJEU). This case opposed the European Commission, supported by Greece and Cyprus, and Denmark, which used the name “Feta“ (or “Danish Feta” and “Danish Feta cheese“) for a cheese produced on its territory, mainly from cow’s milk, which it then exported to countries outside the European Union. However, since 2002, the name “Feta” has been registered as a Protected Designation of Origin (PDO), which limits the production of this cheese to certain regions of Greece (mainland […]