Nathalie FAYETTE

February 24, 2023

Beware of the troll behind the camera

The most fervent fans of Scandinavian mythology and medieval legends know trolls as unfriendly supernatural creatures, but did you know that even trolls have crossed time and evolved into a version 2.0, or even 3.0? Forget the deformed and frightening creature, the troll has now become a much more banal character, but still as unfriendly. He has diversified his activities and now finds happiness in intellectual property. And his new hobbyhorse is the defense of copyrights on press agency photographs.   Don’t be mistaken, the troll keeps his malicious spirit and is not so much attached to the defense of […]
February 17, 2023

Membership of the “Entreprise des Possibles” solidarity group

MARK & LAW is very happy to join the Entreprise des Possibles! L’Entreprise des Possibles (meaning The Company of Possibilities) is a territorial solidarity collective made up of companies that join forces with their employees to help the homeless, especially homeless women and their children, in Lyon and its surroundings. This is a highly innovative model of social commitment that aims to use the resources of companies (human, financial, real estate, etc.) to help those in the field (associations and institutions) who provide assistance to the most vulnerable. This virtuous model is in line with the values of Mark & Law, […]
February 10, 2023

Competition of intelligences? Really?

Human Intelligence or Artificial Intelligence: brain interference, a very human puzzle Intellectual property has not finished being shaken up and questioned in its very substance. It is no longer a question of knowing if certain methods of counterfeit seizure are adapted, but rather of questioning notions that seemed simplistic, such as the authorship. Who is the author? Except for the derogatory case of collective work, the answer was easy until now: the PHYSICAL person who realized the musical composition, the novel, the painting etc. Obvious yes. But not anymore. What does the term author cover, this beautiful notion full of […]
February 3, 2023

Boost your name on the Internet

How to promote your website?  Simple to start: by taking care of your website’s search engine optimization, i.e. its rise in the first results of the research of the Internet users, which can be done naturally: Make sure that your site loads quickly (calibrate content, photos and videos too heavy with your communication agency or webmaster). Take care of its security (for example by buying an SSL certificate from your host to authenticate transactions) in order to reassure vigilant Internet users, and the distracted ones, so that search engines give your site priority in search results (compared to non-secure sites). […]