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Whether on your website, your products or your advertising materials, the use of a photo, an image, a sound or a musical extract is based on their originality and aesthetic appeal. These creations, true works of the mind, draw attention to your company or products. But behind every work lies an author and his or her rights. Here are a few essential rules to keep in mind: 1. You must ask permission from the author: – wheter he or she is one of several authors,  – one of your employees, – or even your advertissing agency.    💣 Even in […]

At Mark & Law, we’re passionate about innovation – and therefore naturally interested in artificial intelligence. We see it as a powerful tool with fascinating possibilities, provided – as with any tool – it is used with discernment and the necessary checks and balances. We are also committed defenders of copyright. This right is the breeding ground for culture, emotion, sharing, sometimes debate or rejection – but always the guarantor of what we cherish in our civilization. This is why we welcome the legal action taken by the Syndicat National de l’Édition (SNE), the Société des Gens de Lettres (SGDL) […]

CREATION OF A MAJOR PLAYER OF INDUSTRIAL PROPERTY ATTORNEYS: MARK & LAW JOINS FORCES WITH CABINET DIDIER MARTIN  MARK & LAW, a Trademark law specialist, has been sold to CABINET DIDIER MARTIN a Lyon industrial property law firm. This strategic alliance has given rise to a group of some twenty specialists in Industrial and Intellectual Property, combining complementary expertise and shared values. It will enable MARK & LAW to offer its clients the benefit of CABINET DIDIER MARTIN’s recognised expertise in patent law, while strengthening its digital resources, and CABINET DIDIER MARTIN to consolidate its trademark expertise. As when they […]

Unboxing—the act of filming the opening of a product—has become an essential trend on social media platforms like TikTok, YouTube, and Instagram. Though seemingly trivial, these videos generate millions of views and directly influence consumer behavior. According to the ZIPDO Education report (May 2025), over half of consumers say they’ve purchased a product after watching an unboxing video, and 84% of viewers report that such videos help them decide whether to buy. A Powerful Marketing Lever These videos highlight not just the product itself, but also its packaging—materials, opening mechanisms, layout, and more. Entire viral trends can emerge, prompting thousands […]