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March 15, 2024

Spring cleaning for Décathlon

Spring is just around the corner! While for some it heralds the return of fine weather and blossoming trees, for others it’s also a time for spring cleaning. Put away your vacuum cleaners and get out your best running shoes, because this March, Decathlon has just announced its strategic shift, with the adoption of a new logo and the dusting off of its brand portfolio. The famous sports retailer aims to strengthen its position and conquer new markets. With this in mind, the company has unveiled its new logo, consisting of a sign “as round as the world with a […]
April 5, 2024

New York Times complaint and AI: a hallucinatory remake?

When it comes to errors made by artificial intelligence tools, it’s common to speak of “hallucinations“, a curious term if ever there was one, as if it were almost unrealistic for AI to make mistakes. How, then, to describe OpenAI and Microsoft’s takeover of several million articles from the respected New York Times newspaper? The complaint filed with the U.S. District Court in Manhattan refers to the damage caused by the artificial intelligence’s “hallucinations”, and calls for compensation in view of the serious damage caused to the reputation of the famous newspaper. Indeed, during this rework, which enables the development […]
April 12, 2024

World Intellectual Property Day – Innovating for a better future

#WorldIPDay In 2000, to promote a better understanding of intellectual property, WIPO member states decided that April 26, the date on which the Convention establishing WIPO came into force in 1970, should become World Intellectual Property Day. Since then, World Intellectual Property Day has provided an annual opportunity to highlight the importance of creativity and innovation worldwide. It is also an opportunity to highlight the role played by intellectual property rights in promoting these innovations, whether through patents, trademarks, designs or copyright. This year, the World Intellectual Property Organization (WIPO) is organizing an innovative video competition aimed at young people, […]
April 29, 2024

Tricking AI to protect your copyright

Artificial intelligences need training to create articles, images, sounds, etc., so they happily dip into existing resources – the work of journalists and artists – without their prior consent, thus blithely plundering their copyrights and financial rights. Some authors are pressing charges: In 2023, the American daily The New York Times and the Authors Guild (over 14,000 American authors and writers) against Open AI (developer of the AI ChatGPT), or three artists Sarah Andersen, Kelly McKernan and Karla Ortiz against Stable Diffusion, Midjourney and DeviantArt. And in early 2024, Midjourney was again targeted after the names of 16,000 artists it […]