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There are brands that have long since disappeared from our lives, but which had achieved such a level of notoriety that they remain in the collective imagination, or at least in the memories of the generations that knew them. Some of you will remember Mammouth® hypermarkets, which at the time still knew how to crush prices, Banga® dethroned and bought out by its competitor Oasis® or Raider®, the two-finger appetite suppressant, ancestor of Twix®. These brands may have left our shelves and disappeared from our cities, but they have permeated the brains of consumers, arousing the envy of some who […]

As the notion of intellectual property is being abused, as some predict its demise, as OpenAi integrates it into its reflections, as taxations on streaming platforms are put in place, it is interesting to go back to its origins to rediscover its meaning and possibly its usefulness. A rare fact, this notion is shared by virtually all countries , and constitutes a common foundation for all civilizations and economic systems, however diverse they may be. The earliest traces of protection for intellectual creations date back to antiquity, when the Greeks and Romans granted a form of recognition to inventors and […]

Created by the Law No. 2014-344 of March 17, 2014, the Geographical Indication (GI) to protect traditional craft and manufacturing know-how is experiencing a definite craze in France! Since the first GI was approved in 2016, no fewer than 17 GIs have now been validated and 3 are in the process of being approved. As a reminder, this procedure extended the protection that existed at the time only for food and agricultural products to industrial and craft products, so that any company can promote its products and know-how, linked to its territory, and protect itself against the abusive use of geographical […]

The French Open (Roland-Garros) doesn’t start until May, and the French Tennis Federation is already recruiting a legal expert to, among other things, combat ambush marketing. This type of marketing, balanced between provocation and illegality, consists of a company associating its image with the notoriety of a major official event (often sporting: Olympics, Football World Cup…) or with a competitor’s massive advertising campaign, without authorization, without paying the rights to the event’s official sponsorship, or without paying for such a massive advertising campaign. In short: to position itself in the wake of a well-known event to benefit from the advertising […]