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August 23, 2024

The Vikings: explorers, warriors and forerunners of brand protection

By Odin, we didn’t see that coming! The Vikings were known as relentless explorers, travelling from their native Scandinavia to America, via present-day Ukraine and Constantinople. They were also known more negatively for sacking European cities during the Middle Age. But who would have thought that they could be the originators of the embryo of trademark law? And yet, during the Viking period (between the 8th and 11th centuries), in Scandinavia as elsewhere, trade between people, cities, regions and countries was already highly developed. As it has always been the case, and still is the case today, contemporaries sought to […]
August 30, 2024

On the proper use of trademark registration: cascading protection for the Nouveau Front Populaire

Between June 11 and July 3, 2024, the INPI (French National Institute of Industrial Property) was operating at full capacity, as the trademark “Nouveau Front Populaire” was registered seven times, both as a wordmark and as a figurative mark, on successive dates by each of the four parties forming the NFP movement. Regardless of political considerations, the commendable reflex to protect the name of one’s party is praiseworthy but the proper use and understanding of trademark rights raises questions. Indeed, the first two parties that registered the trademark on the same day, June 11, 2024, namely the Socialist Party and […]
September 6, 2024

Back to school and personal data protection

September marks the start of a new school year for children and teenagers, and is often accompanied by registrations for various extracurricular activities. This is an opportunity for the CNIL (French National Commission for Information Technology and Civil Liberties) to remind everyone of the importance of good practices in personal data protection, especially when faced with the many forms that need to be filled out. The French Data Protection Act and the GDPR require companies and entities to comply, but it is important to remember that the primary goal of these regulations is to ensure the protection of individuals’ data. […]
September 20, 2024

MARK & LAW partner of the 2024 Festival Lumière

The 2024 edition of the Festival Lumière will take place at several venues in the Lyon Metropolis from Saturday 12 to Sunday 20 October 2024. The Festival Lumière, held every year in the Lyon area, is one of France’s major cinema events. Created in 2009 by the Institut Lumière, the festival celebrates heritage cinema and pays tribute to cinematographic works that have marked the history of the 7th art. The Festival Lumière is a flagship event for all film lovers, attracting cinephiles from all over the world to (re)discover masterpieces and attend exclusive retrospectives. This year, as in 2018 and […]