September 23, 2022
After 22 years of legal proceedings to get his name back, Manolo Blahnik, the UK-based luxury shoe designer, will (finally) be able to market his products in China. The case dates back to 1999, when a Chinese businessman registered the trademark “Manolo & Blahnik” in China before the luxury designer. However, Chinese legislation applies the “first to file” system (first-come, first-served) to trademarks. This system allows “pirates” (companies or individuals) to obtain exploitation rights on a name, without any real intention to exercise them. These “pirate” registrations can then be resold, usually at high prices, to foreign companies wishing to […]
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September 19, 2022
Use your trademark to avoid the risk of revocation and keep proof of it A Trademark allows to obtain a monopoly of exploitation on a sign in connection with the goods or services referred to in the application for registration. However, it is a living legal title, linked to commercial development over time and whose force and enforceability weaken if it is not or no longer used for all or part of the protected goods and services. In France and in most European countries, the absolute protection ends 5 years after the registration of the trademark. The legal news […]
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September 13, 2022
The recent death of Queen Elizabeth II has certainly not escaped you. The British are mourning their Queen, but the whole world is joining in their sadness, as the Queen of England was so iconic and famous far beyond her borders. During the 70 years of her reign, we could see Elizabeth II’s face on stamps, coins, banknotes, on television, but also on Andy Warhol’s paintings, the cover of the Sex Pistols’ single God Save the Queen in 1977, the posters of the series THE CROWN broadcast on Netflix, countless T-shirts and even champagne capsules! If the countless goodies with […]
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September 2, 2022
According to the latest ranking of favorite toy brands and licenses among 0-6 year olds, carried out by Brand Trends, the famous Danish building block mark jealously guards its position as leader in the EMEA zone (Europe, Africa, Middle East). It is ahead of Disney, Marvel and Barbie. This impressive longevity is of course due to a strong marketing strategy, but also to a well-established and long-standing intellectual property strategy. Indeed, we forget it a little quickly but for many years Lego held a monopoly on its registered designs related to its bricks and characters. Its strategy and influence in […]
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August 26, 2022
It is tempting for creators to extend the protection acquired through copyright by filing trademarks, thus acquiring a perpetual monopoly, renewable indefinitely. It is probably this objective that pushed the Italian company Ferrari to protect its iconic 250 GTO model by filing a European three-dimensional trademark in 2007 to prevent third parties more effectively from producing similar cars. In 2018, a German manufacturer Ares Performance is suing the trademark for failure to use it, consequently leading to its revocation. If the mythical Italian manufacturer brought to the EUIPO, the European trademark office, plenty of evidence of sales of the model […]
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August 19, 2022
Your website and email addresses related are based on… a domain name (e.g. orange.fr, sncf.com, etc) However, we are often more interested in the content (the site) than in the support (the domain name), that we sometimes forget to renew it. « Who manages this name in our company, the webmaster, the computer scientist, the e-shop manager, the digital com’ officer? » And when you want to renew this domain name – which is still possible after its expiration, during the grace and redemption periods – you realize that you don’t have the login and password to connect to the […]
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August 12, 2022
True star of our summer salads, Feta cheese was recently the subject of a decision by the Court of Justice of the European Union (CJEU). This case opposed the European Commission, supported by Greece and Cyprus, and Denmark, which used the name “Feta“ (or “Danish Feta” and “Danish Feta cheese“) for a cheese produced on its territory, mainly from cow’s milk, which it then exported to countries outside the European Union. However, since 2002, the name “Feta” has been registered as a Protected Designation of Origin (PDO), which limits the production of this cheese to certain regions of Greece (mainland […]
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August 5, 2022
A connected generation, influenced by social networks, sensitive to digital content and brand consumption, 1 in 3 young French people declare having voluntarily accessed pirated content or having intentionally purchased a counterfeit product (clothing, electronics or hygiene) in the last 12 months. This is revealed by the third study conducted by the EUIPO (European Union Intellectual Property Office) on the behaviors of young people aged 15 to 24, across the European Union, towards counterfeiting and piracy. Among the factors cited by these young counterfeit consumers are free or low cost and easy or quick access to the counterfeit product. Without […]
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July 29, 2022
[FOCUS ON OUR CLIENTS 🌟] How to refresh yourself and communicate ecologically, with La carafe qui fait parler® (“the carafe that makes people talk“): Made of glass (fully recyclable), with a stopper made of PLA, a “plastic” made from plant materials, and recyclable… in industrial compost. + Supplied with a filtration carbon (which does not crumble in the carafe), all you have to do is fill the carafe with water and let it cool in the fridge. + Design by itself for individuals, companies can choose to customize it by silk-screening their communication on the glass of the carafe. […]
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July 21, 2022
Beware of the labels on your wine bottles, they sometimes hide an unpleasant surprise. Some inhabitants of the Sarthe region in France (among others) have recently experienced this when they thought they were buying Bordeaux wines. It is well known that Bordeaux wines have a long-standing reputation for quality, dating back to the beginning of the Second Empire, and that this reputation is still very much alive and well, since consumers still turn to these wines quite easily and naturally. The temptation is therefore great for some malicious people to increase their profits by trickery. This is how the police […]
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