Nos actualités

The Madrid System continues to expand with the addition of a new country! As of March 15, 2026, it is now possible to protect your trademark in Grenada through the international procedure, which allows applicants to obtain intellectual property protection in multiple countries via a centralized application at preferential cost. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application that can now cover up to 132 countries, representing 80% of global trade. It also offers a centralized management system, in which each designated country examines the application independently in accordance with its […]

We are pleased to share that Eléonore DAUPHANT will represent Mark & Law at the INTA Annual Meeting 2026, taking place in London from 2–6 May 2026. She will be delighted to meet colleagues, clients and friends from the IP community on this occasion. If you are attending, feel free to reach out to arrange a meeting !

✨ MARK & LAW team wishes you all the best for 2026! ✨

During this festive season of sales and promotions, many products are offered on the market at slashed prices. But behind the sparkling packaging lies a growing phenomenon that is pushing brands to be increasingly vigilant: “dupes.” These products, inspired by or copied from best-sellers—affordable and trendy—are winning over more and more consumers. What Is a “Dupe”? The word dupe comes from the English duplicate. It refers to a product inspired by or copied from another that is fashionable and trending on social media, but sold at a lower price. In essence, a dupe allows consumers to obtain a supposedly equivalent product […]

Over the past decade, environmental ethics, ecology, and corporate responsibility have profoundly transformed consumer expectations and brand communication strategies. Today, they are key marketing arguments—but only when supported by genuine commitments. Otherwise, brands expose themselves to the risk of greenwashing, also known as ecological whitewashing. Greenwashing refers to communication practices that imply—directly or indirectly—that a product or service possesses environmental qualities that are unfounded, misleading, or unverifiable. In some cases, it also consists in diverting the consumer’s attention from the product’s actual environmental impact, which is often far less green than advertised. Examples: • The green packaging of AJAX “Fête […]

NFTs (Non-Fungible Tokens) burst onto the digital scene with the promise of revolutionising the way creative works are owned and exchanged. But several years after the initial excitement, what remains from a legal standpoint? An NFT is a certificate of authenticity recorded on a blockchain, ensuring the traceability of a digital file. However, it does not confer any intellectual property rights over the content it represents. Purchasing an NFT therefore does not necessarily grant the right to use or reproduce the associated work: only the copyright holder retains exclusive rights. This distinction has given rise to numerous disputes, particularly in […]

The European Union Intellectual Property Office (EUIPO) and the Directorate-General for Taxation and Customs Union (DG TAXUD) have published the 2024 report on the enforcement of intellectual property rights (IPRs) by European customs authorities, both at the EU’s external borders and within the internal market. The full report is available on the EUIPO website as an interactive infographic, which you can explore [here]. 🔹 Impressive figures In 2024, 112 million counterfeit goods were seized, with an estimated value exceeding €3.8 billion. Three quarters of these seized goods mainly concerned the following categories: CDs/DVDs (including software), toys, clothing and fashion accessories, […]

Artificial intelligence, now at the center of every discussion, is taking up more and more space in our lives. This technological (r)evolution, both recent and rapid, is already transforming our habits — sometimes serving as a writing and creative tool, sometimes as a personal assistant, sometimes as an all-knowing encyclopedia, and much more. Yet, as often happens, it comes with a darker side. It did not take long for malicious individuals to exploit AI for various scams. One of the most spectacular and worrying uses is the creation of deepfakes (or “hyperfakes,” for those who prefer the French term). This […]

Blockchain is no longer associated solely with cryptocurrencies: it is now making its way into the world of intellectual property. In March 2025, the Judicial Court of Marseille (1st Civil Chamber, March 20, 2025, RG 23/00046, AZ Factory v. Valeria Moda) recognized for the first time that a timestamp recorded on a blockchain could constitute prima facie evidence of the prior existence of a work. In practical terms, it is enough to record the digital fingerprint of a file (text, photo, source code, etc.) on the blockchain to date its existence in a tamper-proof manner. This technology offers a fast […]

The early version of the 13th edition of the Nice Classification (NCL 13-2026) has been published by WIPO. It outlines the changes scheduled to take effect across the various classes of goods and services starting January 1, 2026. These changes should not be taken lightly: they could directly impact filing strategies as well as the protection of already registered trademarks. Established in 1957 under the Nice Agreement, the Nice Classification is an international classification of goods and services for the purposes of trademark registration. It is an essential tool for anyone registering or managing a trademark. In practical terms, this […]