March 3, 2022
The dispute between car manufacturers Polestar and Citroën since 2018 continues. As a reminder, the company Polestar, a car manufacturer based in Sweden and Volvo’s in-house tuner, filed two European Union trademarks in 2017, to designate vehicles in class 12, consisting of two chevrons facing each other to form a star: Citroën sued Polestar before the Judicial Court of Paris for infringement of its “double-chevron” trademarks, infringement of its reputed trademarks and, alternatively, unfair competition and parasitism. On December 14, the Paris Court of Appeal upheld the judgment of the Judicial Court that the disputed Polestar signs infringe on the […]
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February 28, 2022
When your brand is developing well, or your shop combines several elements of layout, graphic charter, product presentation, seducing your public, why not think of capitalising on the investments made and duplicating what has worked for you? Franchising, which allows the franchisor to provide all the necessary support to its franchisees (more than 75,000 in France) to repeat its success, comes first to mind. But there is another proven, simple and secure contractual system, which consists of establishing a network by contracting a trademark licence. The licence allows you to keep control of your brand image while specifying the elements […]
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February 18, 2022
Copying the aesthetics of your product can have disastrous repercussions if it is combined with poor or even faulty technology that is not immediately perceptible to the consumer. The industrial property title of “Design” makes it possible to protect the appearance of a product. Sometimes neglected by companies, even though they are aware of the protection of inventions by patents or names by trademarks, this protection is nevertheless essential since the aesthetics of your product is often decisive for the consumer and requires financial and human investments. Acquiring a monopoly on the aesthetics of your product requires reflection in parallel […]
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February 11, 2022
The European Commission is renewing and improving its grant fund for SMEs “ideas powered for business” from 16 January to 16 December 2022. The objective is to support European SMEs in protecting their innovations by helping them to protect their inventions, trademarks and products through industrial property rights with the payment of official fees. The Fund is accessible to SMEs established in the European Union. For a French company, two types of fundings are available: A cheque up to 1500€ is available for the payment of filing and registration fees for trademarks and/or designs at European or national level (75% of the amount of […]
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February 4, 2022
As of March 27, 2022, it will be possible to protect your trademark in Jamaica via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies and trademark owners will be able to apply for protection of their trademarks under the Madrid System when they market or plan to […]
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January 28, 2022
The price of success – As avoiding damage upstream is better for your image, your sales and your litigation budget, and for the good of your customers and partners, monitor the possible counterfeiting on the Internet for everything that makes you successful with your customers, prospects and Internet users in general. Track down the fraudulent use of your company’s name, of your products that sell well, of the services that make up your reputation, of your notoriety… on internet sites/domain names, social networks, hashtags… and you will discover some of the current tricks of counterfeiters: The classic sale under the […]
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January 20, 2022
The world of cheese is in full ferment at the beginning of this new year, after a court in the State of Virginia (United States) considered in its decision that “although the term gruyère may once have been understood to indicate an area of cheese production, the factual record makes it abundantly clear that the term gruyère has now, over time, become generic to cheese purchasers in the United States“. With this decision, the American judge opens up the possibility for any cheese producer to call his cheese Gruyère, even if it does not meet the criteria to be so […]
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November 10, 2021
November 4, 2021
October 21, 2021
