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Last September, in a case involving bubbly drinks, the European courts once again reinforced the protection afforded to products covered by a Protected Designation of Origin (PDO).  But first of all, what is an Designation of Origin?  This term is defined as the name of a region or a specific place that is used to designate a product that meets certain requirements, in particular its quality and characteristics that are essentially/exclusively due to a particular geographical environment and the natural and human factors inherent to it. This designation is protected against any use that would aim to profit from the […]

Although the subject of the metaverse is not new, since Mark Zuckerberg’s announcement last October about his desire to build a metaverse that would allow people to connect and develop businesses, this “new world” has aroused the interest of many companies that see it as an additional means of visibility for their marketing and commercial operations. The first cases concerning the unauthorized use of trademarks in this virtual alternative world have quickly emerged, notably last January between Hermès and the American artist Mason Rothschild who was inspired by the Birkin bags to create and sell digital objects in the metaverse. […]

When filing a trademark application with the European Union Intellectual Property Office (EUIPO), the examination service carries out a formal examination of the application to verify whether the sign filed may constitute a trademark granting a monopoly to its owner for the designated goods or services. Thus, the Office verifies whether the sign is not descriptive and whether it is distinctive, i.e. whether it can constitute a recognizable sign indicating the origin of the goods or services. Also, the trademark must not be contrary to public policy or morality. Taken in a European sense, this notion can have different apprehensions […]

The mission of customs is to control the flow of goods from international trade in order to protect the legal economy and consumers. Unfortunately, the customs services in Paris region have seen an increase of almost 19% in their activity over the last two years. Partnership with IP rights holders are essential in the fight against counterfeiting. Indeed, independently and in addition to the filing of trademarks, patents or designs, the Application for Action with Customs is a formidable tool to act quickly and efficiently at a lower cost. This application will materialize the partnership between the customs and the […]

Our firm has recently been referenced as an Expert by BPI France in the framework of its new program called “Intellectual Property Strategy and Intangible Assets Valuation“. This diagnosis is aimed at SMEs and ETIs (intermediate-sized enterprise) seeking to develop the protection of their intellectual property and structure their intangible assets (patents, designs, trademarks, software, data). The objective of the support offer is to finance, up to 80%, an analysis and consulting service carried out by an Expert in the protection, structuring and valorization of intellectual property, More precisely, the diagnosis includes : An audit of the existing intangible assets, […]

On February 10, 2012, the Paris Court of Appeal defined Ambush marketing as “the fact, for a company, to makes itself visible to the public during a sporting or cultural event in order to associate its image with it, while avoiding paying the organizers and becoming an official supporter.” This practice implies an aggressiveness on the part of the author, the ambusher, to divert the attention of the public of an event to his profit. Fortunately, event organizers are not helpless against this kind of behavior. They have the possibility to register the relevant identification elements such as the title […]