June 10, 2022
The mission of customs is to control the flow of goods from international trade in order to protect the legal economy and consumers. Unfortunately, the customs services in Paris region have seen an increase of almost 19% in their activity over the last two years. Partnership with IP rights holders are essential in the fight against counterfeiting. Indeed, independently and in addition to the filing of trademarks, patents or designs, the Application for Action with Customs is a formidable tool to act quickly and efficiently at a lower cost. This application will materialize the partnership between the customs and the […]
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June 3, 2022
Our firm has recently been referenced as an Expert by BPI France in the framework of its new program called “Intellectual Property Strategy and Intangible Assets Valuation“. This diagnosis is aimed at SMEs and ETIs (intermediate-sized enterprise) seeking to develop the protection of their intellectual property and structure their intangible assets (patents, designs, trademarks, software, data). The objective of the support offer is to finance, up to 80%, an analysis and consulting service carried out by an Expert in the protection, structuring and valorization of intellectual property, More precisely, the diagnosis includes : An audit of the existing intangible assets, […]
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May 24, 2022
Is the author of a work of art the one who imagines it, or the one who executes it? A questioning which will perhaps find an answer on July 8 by the Judicial Court of Paris which will have the pleasure to arbitrate this debate as old as art, after the hearing of this Friday May 3. The art world is shivering… Here are the facts: Maurizio Cattelan, Italian star of contemporary art and provocation is the subject of a complaint* by one of his regular sculptors, the Frenchman Daniel Druet, for infringement of the latter’s copyright. (*complaint also targeting […]
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May 20, 2022
The Hague System for the international registration of industrial designs continues to expand with a new Contracting Party to the 1999 Geneva Act. The industrial property title of “Design” makes it possible to protect the appearance of a product. Sometimes neglected by companies, even though they are aware of the protection of inventions by patents or names by trademarks, this protection is nevertheless essential since the aesthetics of your product is often decisive for the consumer and requires financial and human investments. Acquiring a monopoly on the aesthetics of your product requires reflection in parallel with its conception, since the […]
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May 13, 2022
On February 10, 2012, the Paris Court of Appeal defined Ambush marketing as “the fact, for a company, to makes itself visible to the public during a sporting or cultural event in order to associate its image with it, while avoiding paying the organizers and becoming an official supporter.” This practice implies an aggressiveness on the part of the author, the ambusher, to divert the attention of the public of an event to his profit. Fortunately, event organizers are not helpless against this kind of behavior. They have the possibility to register the relevant identification elements such as the title […]
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May 11, 2022
On March 16, 2022, the French Court of Cassation ruled in favor of the INPI, which had rejected the application for registration of the geographical indication “SAVON DE MARSEILLE” (Marseille soap) filed on December 26, 2017 under No. 17-005 by the Association Savon de Marseille France (ASDMF) on the grounds that the application was incomplete and that the specifications did not meet the conditions set forth in the texts. The Geographical indications for craft and industrial products (GI CIP) was created to protect the name of a product associated with a geographical area, the product having to meet a precise […]
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April 29, 2022
[FOCUS ON OUR CLIENTS 🌟] As summer approaches, diets and all sorts of meal replacements and appetite suppressants flourish in all the magazines and on the shelves of pharmacies and drugstores. At A2MAINS, we participate actively and naturally in the “summer body” all year round, by offering fresh seasonal fruits and vegetables, sold under the mark . These products are selected every morning at the wholesale market of Corbas, and cut by hand to respect the integrity of the products, thanks to the QUALICOUPE ® service. In addition to delighting consumers, the family business A2MAINS is part of a healthy […]
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April 25, 2022
Two new countries will soon join the Madrid System. Indeed, as of July 4, 2022 for Chile and July 6, 2022 for Cape Verde, it will be possible to protect your trademark in these countries via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies […]
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April 15, 2022
The famous luxury house Louis Vuitton was recently ordered by the Paris Court of Appeal to pay 700,000 euros in damages to the designer of the “LV tournant” lock for infringement of her copyright. The case was between the independent designer Jocelyne Imbert and Louis Vuitton Malletier (LVM), for whom she had created the “LV tournant” lock in 1988. In return for the transfer of rights to the lock for city, travel and leisure bags, the company undertook to pay the designer a fixed fee. Under the terms of successive contracts between the parties, it was also stipulated that […]
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April 8, 2022
You may have spent hours and hours building a virtual home worthy of the greatest architectural creations on gaming platforms, but if the developer decides to replicate it in the real world, the terms of use to which you agree often give him this opportunity. Worse, if you don’t comply with the terms of use, your house may be inaccessible or even destroyed. This new status of a creator who does not hold any copyright is quite innovative, surprising and contrary to all the copyright rules which have been laying down for decades the sacred principle that the author always […]
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