May 13, 2022
On February 10, 2012, the Paris Court of Appeal defined Ambush marketing as “the fact, for a company, to makes itself visible to the public during a sporting or cultural event in order to associate its image with it, while avoiding paying the organizers and becoming an official supporter.” This practice implies an aggressiveness on the part of the author, the ambusher, to divert the attention of the public of an event to his profit. Fortunately, event organizers are not helpless against this kind of behavior. They have the possibility to register the relevant identification elements such as the title […]
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May 11, 2022
On March 16, 2022, the French Court of Cassation ruled in favor of the INPI, which had rejected the application for registration of the geographical indication “SAVON DE MARSEILLE” (Marseille soap) filed on December 26, 2017 under No. 17-005 by the Association Savon de Marseille France (ASDMF) on the grounds that the application was incomplete and that the specifications did not meet the conditions set forth in the texts. The Geographical indications for craft and industrial products (GI CIP) was created to protect the name of a product associated with a geographical area, the product having to meet a precise […]
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April 29, 2022
[FOCUS ON OUR CLIENTS 🌟] As summer approaches, diets and all sorts of meal replacements and appetite suppressants flourish in all the magazines and on the shelves of pharmacies and drugstores. At A2MAINS, we participate actively and naturally in the “summer body” all year round, by offering fresh seasonal fruits and vegetables, sold under the mark . These products are selected every morning at the wholesale market of Corbas, and cut by hand to respect the integrity of the products, thanks to the QUALICOUPE ® service. In addition to delighting consumers, the family business A2MAINS is part of a healthy […]
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April 25, 2022
Two new countries will soon join the Madrid System. Indeed, as of July 4, 2022 for Chile and July 6, 2022 for Cape Verde, it will be possible to protect your trademark in these countries via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies […]
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April 15, 2022
The famous luxury house Louis Vuitton was recently ordered by the Paris Court of Appeal to pay 700,000 euros in damages to the designer of the “LV tournant” lock for infringement of her copyright. The case was between the independent designer Jocelyne Imbert and Louis Vuitton Malletier (LVM), for whom she had created the “LV tournant” lock in 1988. In return for the transfer of rights to the lock for city, travel and leisure bags, the company undertook to pay the designer a fixed fee. Under the terms of successive contracts between the parties, it was also stipulated that […]
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April 8, 2022
You may have spent hours and hours building a virtual home worthy of the greatest architectural creations on gaming platforms, but if the developer decides to replicate it in the real world, the terms of use to which you agree often give him this opportunity. Worse, if you don’t comply with the terms of use, your house may be inaccessible or even destroyed. This new status of a creator who does not hold any copyright is quite innovative, surprising and contrary to all the copyright rules which have been laying down for decades the sacred principle that the author always […]
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March 31, 2022
The announcement by Éditions Dupuis of a new Gaston Lagaffe album drawn by the Canadian author Marc Delaf, to be published in October 2022, was a bombshell at the Angoulême International Comics Festival and did not fail to move fans of the character created by Franquin in 1957, divided between nostalgia and dilemma about the sacredness of the character and the work. But do Éditions Dupuis have the right to revive Gaston Lagaffe for new adventures when his author and creator Franquin disappeared in 1997? His work is obviously protected by copyright and its exploitation is therefore controlled. If Éditions […]
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March 18, 2022
Be one step ahead of counterfeiters on the Internet, inform your (future) customers of their activities and, above all, give them the exact address of your website, so that distracted customers do not end up on the counterfeit website: CARGLASS : “TYPE .FR TO BE SURE TO REACH US!” This windshield repair and replacement company asks us at the end of its TV commercials (reaching a large audience) to order their intervention on their website carglass.FR: Why ? Competitors have bought the keyword CARGLASS from Google Ads (which is unfortunately legal) to move up in the search engine’s results among […]
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March 11, 2022
[FOCUS ON OUR CLIENTS 🌟] Thanks to a partnership between the TCL network and the Zoo Art Show collective, for a month now, trams have been running on the TCL network dressed with numerous works by street artists. This great initiative, highlighted under the name REZOO®, allows to democratize street-art and to make it known to a wider public, but also and above all it gives a wide access to culture to a very large number of people, by using the particularly extensive tram network of the Lyon Metropolis as a support for these mobile artworks. Congratulations to Zoo Art Show and […]
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March 3, 2022
The dispute between car manufacturers Polestar and Citroën since 2018 continues. As a reminder, the company Polestar, a car manufacturer based in Sweden and Volvo’s in-house tuner, filed two European Union trademarks in 2017, to designate vehicles in class 12, consisting of two chevrons facing each other to form a star: Citroën sued Polestar before the Judicial Court of Paris for infringement of its “double-chevron” trademarks, infringement of its reputed trademarks and, alternatively, unfair competition and parasitism. On December 14, the Paris Court of Appeal upheld the judgment of the Judicial Court that the disputed Polestar signs infringe on the […]
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