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Human Intelligence or Artificial Intelligence: brain interference, a very human puzzle Intellectual property has not finished being shaken up and questioned in its very substance. It is no longer a question of knowing if certain methods of counterfeit seizure are adapted, but rather of questioning notions that seemed simplistic, such as the authorship. Who is the author? Except for the derogatory case of collective work, the answer was easy until now: the PHYSICAL person who realized the musical composition, the novel, the painting etc. Obvious yes. But not anymore. What does the term author cover, this beautiful notion full of […]

How to promote your website?  Simple to start: by taking care of your website’s search engine optimization, i.e. its rise in the first results of the research of the Internet users, which can be done naturally: Make sure that your site loads quickly (calibrate content, photos and videos too heavy with your communication agency or webmaster). Take care of its security (for example by buying an SSL certificate from your host to authenticate transactions) in order to reassure vigilant Internet users, and the distracted ones, so that search engines give your site priority in search results (compared to non-secure sites). […]

For the third consecutive year, the European Commission is renewing its grant fund for SMEs “ideas powered for business” from 23 January to 8 December 2023. The objective of this grant is to support European SMEs in the protection of their innovations by helping them to protect their inventions, trademarks and products through industrial property titles by taking charge of part of the official fees. The Fund is open to SMEs established in the European Union. The criteria to enter this category have been provided by the Commission (European Commission website). If you have already benefited from this grant in […]

✨ MARK & LAW team wishes you all the best for 2023 ! ✨

The entire MARK & LAW team wishes you a wonderful holiday season!  🎄🎅🥂🎇

When you hear in a conversation about intellectual property and global warming, you think you don’t see the connection. And yet, the link between the two subjects does exist and the latter can have a strong impact on the former. The most obvious example is the summer we just had, an exceptionally hot summer that caused a long drought that continued into the fall. This had an impact on the quantity and quality of fruit and vegetables produced, and this is where intellectual property comes in. Indeed, many of our fruits and vegetables and other regional specialties benefit from protected […]

Selective distribution is a distribution strategy in which the supplier gives the right to a limited number of “authorized” distributors or resellers to sell its goods or services. This distribution strategy is often practiced by luxury brands owners who choose their authorized distributors with care and precision in order to preserve the brand’s luxury market and image. Contrary to what one might think at first glance, selective distribution is not an anti-competitive measure in the sense of competition law. In fact, it is a type of distribution that allows to preserve and even increase the intrinsic qualities of the goods, […]

Registering IP rights with Russian customs to block infringing goods before they enter the country is a very useful provision of Russian legislation against parallel imports; however, some Russian legislators have recently decided otherwise, in reaction to external sanctions due to the current conflict with Ukraine. In order to avoid shortages, the Russian government has decided to accept parallel imports of certain goods without the authorization of their IP rights holders (provided that these products have already been marketed abroad). Thus, a wide range of goods (more or less essential) can be imported into Russia outside the official distribution channels: […]

The adoption of color as a source indicator is becoming more and more evident for companies, especially in the fashion and luxury sectors where color generally contributes to the success of a brand, a symbol of prestige. Indeed, colors play an essential role in the identity of companies, since they have a lasting impact on consumers who will spontaneously associate certain colors with a particular company. Tiffany & Co, Hermès, Christian Louboutin or Milka are good examples, as they are widely recognized by the public through their emblematic colors, and on which they have a trademark right. The same goes […]