
Intellectual Property Consultancy Firm, but also providers of intellectual property solutions, we support you in all aspects, both European and international, of protection, promotion and defense with regard to trademarks, copyright, designations of origin, software, data, and new technologies.
Like the figure in the photo, in our own way, we like to build bridges between different skills linking legal, marketing, strategy, R&D, communication, and taxation, between our clients when we think that new projects could result from this, or with between IP titles when a product requires trademark, design and model coupled protection and know-how.
Our actions are carried out in a pragmatic, transversal, personalized and secure approach in search of legal, operational and responsive comprehensibility.
Let’s meet up!
MarkTeam
Our team is composed of Authorized Industrial Property Attorneys who are also Authorized European Trademark attorneys, specialized lawyers, dedicated paralegals, a Legal Design graphic designer, but also a network of foreign correspondents covering all countries, legal lawyers or business lawyers, partner patent engineers, marketing consultants, brand creators, linguists or evaluators in order to have a global overview.
Our news
11
Sep
Trademarks and Classification: What’s Changing in 2026
The early version of the 13th edition of the Nice Classification (NCL 13-2026) has been published by WIPO. It outlines the changes scheduled to take effect across the various classes of goods and services starting January 1, 2026. These changes should not be taken lightly: they could directly impact filing strategies as well as the protection of already registered trademarks. Established in 1957 under the Nice Agreement, the Nice Classification is an international classification of goods and services for the purposes of trademark registration. It is an essential tool for anyone registering or managing a trademark. In practical terms, this […]
18
Jul
Unboxing: When Packaging Becomes a Strategic Asset
Unboxing—the act of filming the opening of a product—has become an essential trend on social media platforms like TikTok, YouTube, and Instagram. Though seemingly trivial, these videos generate millions of views and directly influence consumer behavior. According to the ZIPDO Education report (May 2025), over half of consumers say they’ve purchased a product after watching an unboxing video, and 84% of viewers report that such videos help them decide whether to buy. A Powerful Marketing Lever These videos highlight not just the product itself, but also its packaging—materials, opening mechanisms, layout, and more. Entire viral trends can emerge, prompting thousands […]
5
Jun
MARK & LAW JOINS FORCES WITH CABINET DIDIER MARTIN
CREATION OF A MAJOR PLAYER OF INDUSTRIAL PROPERTY ATTORNEYS: MARK & LAW JOINS FORCES WITH CABINET DIDIER MARTIN MARK & LAW, a Trademark law specialist, has been sold to CABINET DIDIER MARTIN a Lyon industrial property law firm. This strategic alliance has given rise to a group of some twenty specialists in Industrial and Intellectual Property, combining complementary expertise and shared values. It will enable MARK & LAW to offer its clients the benefit of CABINET DIDIER MARTIN’s recognised expertise in patent law, while strengthening its digital resources, and CABINET DIDIER MARTIN to consolidate its trademark expertise. As when they […]
10
NOV
Industrial property titles at their highest in 2020 despite the pandemic!
The WIPO (World Intellectual Property Organization) has just published its annual report on global indicators on intellectual property. The indicators are clear…
04
NOV
You watch your trademark, but have you thought about watching your products on the web ?
Christmas is fast approaching, and this year again internet shopping will represent a large part of the transactions generated by the holiday season…
21
OCT
Protecting the aesthetics of your product with a single application in 92 countries is possible!
If patent and trademark are well-known industrial property titles for the respective protection of technical inventions and distinctive signs…