Intellectual Property Consultancy Firm, but also providers of intellectual property solutions, we support you in all aspects, both European and international, of protection, promotion and defense with regard to trademarks, copyright, designations of origin, software, data, and new technologies.
Like the figure in the photo, in our own way, we like to build bridges between different skills linking legal, marketing, strategy, R&D, communication, and taxation, between our clients when we think that new projects could result from this, or with between IP titles when a product requires trademark, design and model coupled protection and know-how.
Our actions are carried out in a pragmatic, transversal, personalized and secure approach in search of legal, operational and responsive comprehensibility.
Let’s meet up!
MarkTeam
Our team is composed of Authorized Industrial Property Attorneys who are also Authorized European Trademark attorneys, specialized lawyers, dedicated paralegals, a Legal Design graphic designer, but also a network of foreign correspondents covering all countries, legal lawyers or business lawyers, partner patent engineers, marketing consultants, brand creators, linguists or evaluators in order to have a global overview.
Our news
20
Nov
Trademark Filing and Greenwashing: How to Avoid the Pitfalls of Environmental Claims
Over the past decade, environmental ethics, ecology, and corporate responsibility have profoundly transformed consumer expectations and brand communication strategies. Today, they are key marketing arguments—but only when supported by genuine commitments. Otherwise, brands expose themselves to the risk of greenwashing, also known as ecological whitewashing. Greenwashing refers to communication practices that imply—directly or indirectly—that a product or service possesses environmental qualities that are unfounded, misleading, or unverifiable. In some cases, it also consists in diverting the consumer’s attention from the product’s actual environmental impact, which is often far less green than advertised. Examples: • The green packaging of AJAX “Fête […]
14
Nov
NFTs and Intellectual Property: Where Do We Stand?
NFTs (Non-Fungible Tokens) burst onto the digital scene with the promise of revolutionising the way creative works are owned and exchanged. But several years after the initial excitement, what remains from a legal standpoint? An NFT is a certificate of authenticity recorded on a blockchain, ensuring the traceability of a digital file. However, it does not confer any intellectual property rights over the content it represents. Purchasing an NFT therefore does not necessarily grant the right to use or reproduce the associated work: only the copyright holder retains exclusive rights. This distinction has given rise to numerous disputes, particularly in […]
23
Oct
Overview of Customs Enforcement Actions in Europe for 2024: Prioritize Monitoring of Your IP Rights
The European Union Intellectual Property Office (EUIPO) and the Directorate-General for Taxation and Customs Union (DG TAXUD) have published the 2024 report on the enforcement of intellectual property rights (IPRs) by European customs authorities, both at the EU’s external borders and within the internal market. The full report is available on the EUIPO website as an interactive infographic, which you can explore [here]. 🔹 Impressive figures In 2024, 112 million counterfeit goods were seized, with an estimated value exceeding €3.8 billion. Three quarters of these seized goods mainly concerned the following categories: CDs/DVDs (including software), toys, clothing and fashion accessories, […]
10
NOV
Industrial property titles at their highest in 2020 despite the pandemic!
The WIPO (World Intellectual Property Organization) has just published its annual report on global indicators on intellectual property. The indicators are clear…
04
NOV
You watch your trademark, but have you thought about watching your products on the web ?
Christmas is fast approaching, and this year again internet shopping will represent a large part of the transactions generated by the holiday season…
21
OCT
Protecting the aesthetics of your product with a single application in 92 countries is possible!
If patent and trademark are well-known industrial property titles for the respective protection of technical inventions and distinctive signs…